BRIEF
To raise awareness of classified ads portal.
SOLUTION
Spoken Lithuanian has a phrase – to make a plus – meaning a good deal and a profit. In our case this meant that with Plus.lt you can easily get a profit by converting you old stuff in to money. Tagline of the campaign sends two messages: get profit of stuff you don’t really need, make it at “Plius.lt” classifieds.
CREDITS
Photography by Fotelier
