Juice company rebranding



Juice Fruit company was established in 1959. Since then their logo has barely changed. It was a real challenge for us to find a way to keep heritage and make it up to date.

But when we thought we have solved it…

Client decided to change the trade name and target globally.

So we hit clear, straight in the face and big. The brandmark is all natural and 100% made in GRAD (the name and the visual).